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February 26, 2026 · Seattle

Meta Ads AI Agent

This talk showcases an AI agent that automates Meta ad asset generation and campaign management, streamlining a critical Go-To-Market function.

Overview
Tech stack
  • Claude
    Claude is Anthropic's flagship family of large language models (LLMs): a high-performance, Constitutional AI system built for safety, complex reasoning, and expert-level collaboration.
    Claude is a next-generation AI assistant developed by Anthropic, a research firm prioritizing AI safety. The models (including Opus, Sonnet, and Haiku) leverage Constitutional AI to ensure helpful, honest, and harmless outputs, a key differentiator from competitors. Claude excels at complex enterprise tasks: processing massive context windows for in-depth data analysis, generating and reviewing code, and providing expert-level summarization for documents up to 200,000 tokens. It is deployed as a conversational chatbot and via API, offering scalable AI solutions for developers and businesses.
  • Gemini
    Google's natively multimodal AI model: understands and operates across text, code, audio, image, and video.
    Gemini is Google's most capable and general AI model, engineered from the ground up to be natively multimodal: it seamlessly understands and combines information across text, code, audio, image, and video inputs. The technology is optimized for flexibility, running efficiently on everything from data centers to mobile devices. It is deployed in three key sizes: Ultra (for highly complex tasks), Pro (for broad scaling), and Nano (for efficient on-device tasks). Developers access this power via the Gemini API to build next-generation applications.
  • Bun
    Bun is the fast, all-in-one JavaScript runtime and toolkit: it replaces Node.js, npm, and multiple development tools with a single, cohesive executable.
    Bun delivers a high-performance JavaScript runtime, built from scratch in Zig and powered by Apple's JavaScriptCore engine (not V8). It functions as a drop-in replacement for Node.js, but unifies the entire development workflow: the runtime, package manager (e.g., `bun install`), bundler (`bun build`), and test runner (`bun test`) are all integrated. This architecture dramatically reduces startup times and memory usage, offering significant speed gains, especially in tasks like package installation (up to 30x faster than npm) and server-side rendering.
  • Claude Code
    Anthropic's agentic coding tool: Unleash Claude's raw power directly in your terminal or IDE to turn complex, hours-long workflows into a single command.
    Claude Code is Anthropic’s powerful agentic coding assistant, designed for high-velocity development. It operates natively within your terminal, IDE (VS Code, JetBrains), or via a web interface, allowing you to delegate complex tasks like feature building, bug fixing, and codebase navigation. The agent plans, edits files, executes commands, and creates commits, maintaining awareness of your entire project structure. Internally, Anthropic engineers using Claude Code reported a 67% increase in productivity, demonstrating its capacity to deliver significant gains for Pro and Max plan users.
  • Codex
    Codex is OpenAI's autonomous AI software engineering agent: it executes full development tasks in a sandboxed cloud environment.
    Codex is the advanced, cloud-based software engineering agent from OpenAI, built on a specialized model like `codex-1` (a fine-tuned version of `o3`). It operates on an asynchronous delegation model, allowing developers to assign complete tasks—not just receive suggestions—via the ChatGPT interface. The agent works independently in a secure, isolated cloud container provisioned with the user's GitHub repository and environment. It reads code, writes new features, fixes bugs, runs tests, and drafts Pull Requests (PRs) for review, significantly accelerating the development lifecycle. Access is provided through ChatGPT Plus, Pro, and Enterprise plans.

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