GTM

Google Tag Manager (GTM) is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code.

GTM streamlines the deployment of marketing scripts and tracking pixels through a centralized web interface. Instead of manual code injections for every new tool, you install a single container snippet that handles everything from Google Analytics 4 events to Meta Pixels and LinkedIn Insight Tags. This architecture empowers marketing teams to launch campaigns and track user behavior in minutes while reducing the risk of site errors and minimizing reliance on developer sprints: it is the essential bridge between raw data and actionable growth insights.

https://tagmanager.google.com