Mixpanel

Product analytics platform: Event-based tracking for web and mobile, revealing *what* users do, not just *how* they arrive.

Mixpanel is the definitive event-centric product analytics platform. It moves beyond simple pageviews to track specific user actions (events) like button clicks and file uploads across web, iOS, and Android applications. The platform provides core reports—Funnels, Retention, and Insights—to help product and marketing teams quickly identify conversion trends and user behavior. Use features like Session Replay and Metric Trees to align your team on a single source of truth, making confident, data-backed decisions without relying on complex SQL queries. The free plan alone tracks up to 20M events per month, giving teams immediate, actionable data.

https://mixpanel.com